What we Did

To maximize seasonal momentum, we focused on efficiency and precision. Our approach prioritized the right products, the right timing, and the right placements to drive sales without overspending. We took the following action:

• Rebuilt campaign structure around hourly trends and top SKUs

• Applied targeted keyword and bidding strategies

• Expanded item exposure across Walmart's ecosystem
  
  

Results

Makoyi was brought in to architect the missing go-to-market function, set up scalable systems, and drive pipeline growth. What we delivered:

• +267% increase in ad-attributed sales

• +198% increase in ad clicks

• +41% boost in share of voice

• 1 in 3 category shoppers saw the brand
  
  

Why it Mattered

The brand captured outsized visibility during its most critical buying season—without increasing budget. By restructuring campaigns around buyer intent and top-performing SKUs, they gained category share, improved efficiency, and outpaced competitors when it counted most.