267% Sales Surge Without Spending More: How Smart Structuring Won Peak Season.

Client Industry: Lawn & Garden

The Challenge

A leading outdoor tools brand needed to win its most competitive season—but lacked a media structure tailored to seasonal buyer behavior. Previous efforts led to stagnant growth despite high demand.

What We Did

Makoyi was brought in to engineer a retail media strategy that delivered both scale and precision. Instead of overspending, we focused on smarter allocation:

• Rebuilt campaign structures around hourly shopping trends specific to the category

• Activated campaigns early to influence consideration for high-ticket seasonal items

• Expanded placements to boost visibility at the top of search, capturing incremental traffic

The Results

With Makoyi’s campaign restructure and placement strategy, the brand gained measurable competitive edge:

• 267% increase in ad-attributed sales

• 198% increase in ad clicks

• 41% boost in share of voice

• 1 in 3 category shoppers saw the brand

Why It Mattered

The brand achieved record KPIs during its most important season—without increasing spend. By aligning campaigns to shopper intent and high-performing SKUs, Makoyi helped the brand gain visibility, grow share, and unlock new in-store opportunities.