Outdoor Furniture Marketplace
267% Sales Surge Without Spending More: How Smart Structuring Won Peak Season.
267% Sales Surge Without Spending More: How Smart Structuring Won Peak Season.
Client Industry: Lawn & Garden
The Challenge
A leading outdoor tools brand needed to win its most competitive season—but lacked a media structure tailored to seasonal buyer behavior. Previous efforts led to stagnant growth despite high demand.
What We Did
Makoyi was brought in to engineer a retail media strategy that delivered both scale and precision. Instead of overspending, we focused on smarter allocation:
Rebuilt campaign structures around hourly shopping trends specific to the category
Activated campaigns early to influence consideration for high-ticket seasonal items
Expanded placements to boost visibility at the top of search, capturing incremental traffic
The Results
With Makoyi’s campaign restructure and placement strategy, the brand gained measurable competitive edge:
267% increase in ad-attributed sales
198% increase in ad clicks
41% boost in share of voice
1 in 3 category shoppers saw the brand
Why It Mattered
The brand achieved record KPIs during its most important season—without increasing spend. By aligning campaigns to shopper intent and high-performing SKUs, Makoyi helped the brand gain visibility, grow share, and unlock new in-store opportunities.