Rebuilding GTM to Unlock Millions in Pipeline
How a fast-growing infrastructure company turned operational gaps into a scalable growth engine.
This Series B company wasn’t just building a category—they were defining one. But while the product was winning, go-to-market wasn’t keeping pace.
Revenue targets were slipping. Internal teams were siloed. Campaigns lacked traction. A single marketing hire couldn’t fix it. They needed a cross-functional GTM engine—and a team that could build it with them.
That’s where Makoyi came in.
The Challenge: Growth Momentum Without GTM Infrastructure
Despite leading their segment, the team was navigating real friction:
Fragmented systems creating disconnects between sales and marketing
No clean lead flow, ownership, or attribution
A critical ARR gap threatening investor confidence
An overburdened internal team stretched thin across GTM priorities
They didn’t need more strategy slides.
They needed embedded execution—and results they could scale.
The Solution: A Full-Stack GTM Rebuild with Makoyi
Makoyi plugged in as the company’s growth team, architecting a repeatable, revenue-focused GTM motion from the ground up.
What We Delivered:
Positioning That Hits
Refined the company’s core narrative through alignment with customer insight, product strategy, and exec vision.Funnel + ICP Strategy
Mapped high-impact buyer journeys, segmented key personas, and built demand gen plays that fit the real purchase process.CRM + Ops Rebuild
Cleaned up attribution, enforced lead ownership, and created a governed system for sales-marketing handoff.Enablement That Closes
Delivered decks, messaging frameworks, and battlecards built for the field—not the shelf.Partner Marketing Program
Activated a low-lift co-marketing motion that expanded reach by 35K+ new contacts and drove highly responsive partner engagement.
The Results: Pipeline, Performance, and Repeatability
In just six months, this team went from fragmented to fully functioning GTM:
Generated millions in qualified pipeline
Rebuilt confidence with material progress against a major ARR gap
Unified internal teams around one commercial engine
Expanded market reach through partner co-marketing without adding headcount
Built a system they could own, scale, and grow from