This Series B company wasn’t just building a category—they were defining one. But while the product was winning, go-to-market wasn’t keeping pace.

Revenue targets were slipping. Internal teams were siloed. Campaigns lacked traction. A single marketing hire couldn’t fix it. They needed a cross-functional GTM engine—and a team that could build it with them.

That’s where Makoyi came in.

The Challenge: Growth Momentum Without GTM Infrastructure

Despite leading their segment, the team was navigating real friction:

• Fragmented systems creating disconnects between sales and marketing

• No clean lead flow, ownership, or attribution

• A critical ARR gap threatening investor confidence

• An overburdened internal team stretched thin across GTM priorities

They didn’t need more strategy slides.
They needed embedded execution—and results they could scale.

The Solution: A Full-Stack GTM Rebuild with Makoyi

Makoyi plugged in as the company’s growth team, architecting a repeatable, revenue-focused GTM motion from the ground up.

What We Delivered:

• Positioning That Hits
  Refined the company’s core narrative through alignment with customer insight, product strategy, and exec vision.

• Funnel + ICP Strategy
  Mapped high-impact buyer journeys, segmented key personas, and built demand gen plays that fit the real purchase process.

• CRM + Ops Rebuild
  Cleaned up attribution, enforced lead ownership, and created a governed system for sales-marketing handoff.

• Enablement That Closes
  Delivered decks, messaging frameworks, and battlecards built for the field—not the shelf.

• Partner Marketing Program
  Activated a low-lift co-marketing motion that expanded reach by 35K+ new contacts and drove highly responsive partner engagement.

The Results: Pipeline, Performance, and Repeatability

In just six months, this team went from fragmented to fully functioning GTM:

• Generated millions in qualified pipeline

• Rebuilt confidence with material progress against a major ARR gap

• Unified internal teams around one commercial engine

• Expanded market reach through partner co-marketing without adding headcount

• Built a system they could own, scale, and grow from