When Building a Marketing Team Wasn't Enough

ChargerHelp! didn’t just need marketers—they needed a full go-to-market engine. Challenges they faced included:

• CRM and operational gaps created sales and marketing silos

• No clean data flow, reporting, or ownership of lead generation

• 70% ARR gap put investor confidence and future growth at risk

• Hiring a "unicorn" marketer was unrealistic given the product complexity and category-defining nature

Solution: Build the Foundation, Align the Teams, Launch the Engine

Makoyi was brought in to architect the missing go-to-market function, set up scalable systems, and drive pipeline growth.

What we delivered:

• Refined Product and Value Proposition: Clarified offering with input from product, execs, and customers

• Full GTM Strategy & Demand Gen Model: Mapped buyer journeys, segmented audiences, built scalable campaigns

• CRM + Sales/Marketing Alignment: Stood up CRM, implemented governance, connected workflows

• Sales Enablement: Built messaging frameworks, battlecards, and sales decks

• Full-Funnel Campaign Launch: Executed paid, organic, and nurture campaigns with direct pipeline attribution

Execution Phases:

• First 3 Months: Systems, messaging, governance, and GTM strategy build

• Next 3 Months: Campaign execution, optimization, and pipeline accelerationLaunching a Dynamic Digital Campaign

Results: Pipeline Growth, Investor Confidence, and Internal Alignment

Makoyi’s work delivered tangible, high-impact outcomes in just six months.

Key results:

• $4.5M in contributed pipeline

• 70% ARR gap closed significantly, securing renewed investor confidence

• Clear GTM product offering and internal team structure created alignment across departments

• Unified marketing and sales operations delivering scalable lead generation

• Systems and campaigns designed for internal ownership and future growth