Back-to-School
+192% YOY Sales for Back-to-School Brand
Effortless Efficiency: How a Lean Team Captured 192% YoY Growth During Peak Season.
Client Industry: Stationery
The Challenge
With limited internal bandwidth and narrow margins, this back-to-school brand needed to scale efficiently during its most critical sales window—without overwhelming the team.
What We Did
Makoyi stepped in to streamline campaign management and enable sustainable performance gains through automation and targeted strategy:
Leveraged Walmart's in-platform automation tools to accelerate campaign updates and reduce manual lift
Optimized CPCs and refined item mix to capture maximum value during peak seasonality
Built a system that balanced scale with efficiency, designed for low-lift, high-impact execution
The Results
With automation and smarter campaign controls, the brand turned constraint into competitive advantage:
192% year-over-year sales increase
121% more units sold
166% increase in ad clicks
30% YoY growth in category share of voice
Why It Mattered
Sales skyrocketed during a critical buying season—without adding team headcount or sacrificing performance. By operationalizing campaign workflows and targeting high-impact levers, Makoyi enabled the brand to scale profitably and efficiently when it mattered most.