Effortless Efficiency: How a Lean Team Captured 192% YoY Growth During Peak Season.

Client Industry: Stationery

The Challenge

With limited internal bandwidth and narrow margins, this back-to-school brand needed to scale efficiently during its most critical sales window—without overwhelming the team.

What We Did

Makoyi stepped in to streamline campaign management and enable sustainable performance gains through automation and targeted strategy:

• Leveraged Walmart's in-platform automation tools to accelerate campaign updates and reduce manual lift

• Optimized CPCs and refined item mix to capture maximum value during peak seasonality

• Built a system that balanced scale with efficiency, designed for low-lift, high-impact execution

The Results

With automation and smarter campaign controls, the brand turned constraint into competitive advantage:

• 192% year-over-year sales increase

• 121% more units sold

• 166% increase in ad clicks

• 30% YoY growth in category share of voice

Why It Mattered

Sales skyrocketed during a critical buying season—without adding team headcount or sacrificing performance. By operationalizing campaign workflows and targeting high-impact levers, Makoyi enabled the brand to scale profitably and efficiently when it mattered most.