What we Did

With limited internal bandwidth, we streamlined campaign management and improved performance by automating workflows and refining keyword strategy at the item level.

• Activated bulk campaign operations to reduce manual updates

• Applied CPC and keyword optimizations using item-level reports

Results

Makoyi was brought in to architect the missing go-to-market function, set up scalable systems, and drive pipeline growth. What we delivered:

• +192% year-over-year sales

• +121% more units sold

• +166% increase in clicks

• +30% YoY growth in category share of voice

Why it Mattered

Sales skyrocketed during a critical season—all while reducing the team’s workload. By automating campaign operations and applying targeted optimizations, the brand was able to scale efficiently without adding headcount or sacrificing performance during its most important sales window.